Warm Hallyu Festival where the whole world meets online!
ON: Hallyu Festival
· The ‘On’ has many connotations:
1) online 2) all (in Korean pronunciation) 3) warmth (in Chinese pronunciation of 溫) 4) continue (in English)
· The title of the Hallyu festival sums up its theme of comforting
all people in this new norm of the COVID era.
The Ministry of Culture, Sports and Tourism (MCST) and the Korea Creative Content Agency (KOCCA) present the “ON: Hallyu Festival”throughout the month of November.
"ON: Hallyu Festival”is held to o provide comfort and hope to fans of Korean culture around the world suffering from the COVID-19 pandemic, along with overseas expansion and boost the need of related industrial companies.
It does not only covers K-Content, but also it covers consumer goods, tour, food, medicals, and etc. as a complete Hallyu event composed of B2B, B2C, and G2G parts on all categores for all global regions.
Starting with B2B Online Business Meeting, B2C Live Commerce, and also an Online K-POP Concert, the On: Hallyu Festival will have a variety of Hallyu programs going beyond pre-existing contents event.