ON: HALLYU FESTIVAL

Warm Hallyu Festival where the whole world meets online!

ON: Hallyu Festival
  · The ‘On’ has many connotations:
     1) online 2) all (in Korean pronunciation) 3) warmth (in Chinese pronunciation of 溫) 4) continue (in English)
  · The title of the Hallyu festival sums up its theme of comforting
     all people in this new norm of the COVID era.


The Ministry of Culture, Sports and Tourism (MCST) and the Korea Creative Content Agency (KOCCA) present the “ON: Hallyu Festival”throughout the month of November.

"ON: Hallyu Festival”is held to o provide comfort and hope to fans of Korean culture around the world suffering from the COVID-19 pandemic, along with overseas expansion and boost the need of related industrial companies.

It does not only covers K-Content, but also it covers consumer goods, tour, food, medicals, and etc. as a complete Hallyu event composed of B2B, B2C, and G2G parts on all categores for all global regions.

Starting with B2B Online Business Meeting, B2C Live Commerce, and also an Online K-POP Concert, the On: Hallyu Festival will have a variety of Hallyu programs going beyond pre-existing contents event.

MAIN PROGRAM

B2B Program

Online 1:1 Business meeting

Hold 1:1 real-time, online business meeting between Korean contents companies of all genre with various buyers from all over the globe.

  • (Subject Gener) Game, Broadcasting, Animation, Character, Comics, Story, Music, Fashion, AR/VR Contents, Startup, and etc.
  • (Subejct Countries) China, Japan, North America, Europe, Indonesia, Vietnam, Middle East (UAE), Thailand, Russia/CIS, and etc.

Online Exhibition for Participating Company

Provide detailed company information of each content genre.

B2C Program

Contents Commerce

Content live commerce will take place by merging on-/off-line commerce through consumer goods, food, beauty, and etc. along with various contents such as performance, music, broadcasting programs,

Live Commerce

Introduce various items and brands, such as K-Content, K-Food, K-Fish, and etc., and sell items real-time through online.

K-Pop Concerts

An online K-POP Concert and artist fan meetings will take place by utilizing global platform

Date of Event 11.06(SAT)

Line-up

About 10 teams of K-POP idols and artists of various genre

※ Detailed line-up will be revealed later.